Not with everything that generates customer benefit a company can make profit, but anything which doesn´t generate customer benefit is a waste.
Companies in the B2B business are particularly prone to a narrow competition focus, making the competition to their sole benchmark for all their decisions. Eventually all entrepreneurial activities have to be oriented on the creation of customer utility. Otherwise there is a high chance for price wars with an irreversible downward spiral.
For most businesses, it is not a single unique selling proposition that decides over success or failure. It is the profile of all product and service attributes that has to fit to the customers need profile like key and lock.
Most companies possess deep knowledge about their customer needs but this is scattered over the individual sales people.
SalesGain offers a method to retrieve this hidden knowledge, based on which we help to develop solutions for utility oriented products, services and marketing.
We make customer benefit the benchmark and thus help you increase your profit!